We'd like our logo to be sleek, clean and progressive. It shouldn't be overly complex, and should be easily able to be printed / embroidered (too many fine details may be difficult to reproduce).
We are open to colors, but prefer a mid-range grey, blue (not too bright and not too dark/dull) and orange. However, if other colors work well, we're open to considering them.
In regards to a pictorial or abstract mark, we feel it's probably not necessary, but are still open-minded if something works. However, we would really like to stay away from any old-school 'video' type of marks such as cameras, lenses and/or film reels/strips. Stay clear of those.
The logo should be simple and easily readable, and embody the idea of a progressive internet/social media/effective company.