Mandatory - the brand name Vista Deals must be included.
The logo should be fun, smart and (can) include .com in it. This isn't a mandatory, but we do want to explore how it would integrate into the design.
True or “aspiring” urbanites with families who are looking for ways to save on household needs, ideas for fun family time, and new fun deals for some me time (spas, drinks out etc).
What are they thinking?
What are some smart deals I can get in on that will help me get my life in order and expose me to new/fun things to do in my city?
When and where will they be receptive to us?
When we are relevant to them and connect with them in places they already are. (i.e. online/social media and their inboxes, in a format that is now familiar…Groupon.)
This product is very similar to Groupon.com or LivingSocial.com
Explore two styles of logo
2. Type driven treatment
For both treatments, we want to portray fun & lighthearted. Shopping via Vista deals is a fun yet smart way to shop. The target is a little different than a Groupon. So it’s not overtly hip or scenester style. Our target is likely a busy mom in the burbs who fancies herself stylish and looks for fun deals. But also needs help organizing her life. So it’s Target vs Norsdtroms.
Thoughts for the icon treatment:
Using the “V”, in design