Our organization name is a stylized combination of the words “Ally” and “Ideation.” Our visual identity should convey both the meaning of the two words, and the pronunciation of the stylized combination. Beyond that, we do not have a preconceived idea of how the logo should look, nor any specific color scheme.
The meaning of the two components of our name in the context of our organization:
• Ally -- teaming together, being on the same side, friendly; should inspire confidence in our client that we are a professional, exclusive partner.
• Ideation -- Generating and acting upon ideas and solutions; should convey that we can work together to creatively reach our client’s desired outcome.
When spoken aloud in English, the organization name is pronounced like each of the words individually EXCEPT the second syllable of Ally and the first syllable of Ideation is same syllable, i.e. the “y” of Ally and the “I” of Ideation is the same syllable, therefore the entire name has five syllables (rather than six if the words were pronounced separately)
Phonetic pronunciation (using U.S. English as a base):
Ă lī dē ā shun
Symbol Key Words
Ă fat, parrot
ī ice, bite, high
ē even, meet, money
ā ape, date, play
u up, cut