guillaume.francois tuvo su nuevo logotipos a través de un concurso de diseño:
Wality - Water company in Vietnam needs a logo
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Negocios y consultoría
Diseño de inspiración
To cut a long story short, in Vietnam is a country where groundwater pollution has reached excessive heights. Despite recent progress, the country is still facing acute problems in areas of water and sanitation, largely due to intensive agriculture, industrialisation and remainders of the Vietnam War. So there is an egregious problem of confidence with water in Vietnam. So we decided to start a water company that offers a quality water at an affordable price. In addition, Wality (name of both our water and our company) aims to empower female entrepreneurship. All the kiosks should be run by women. Wality wants to help/ train them to set up the kiosk as their business. Thus, women entrepreneurship is a truly central pillar of our business. So to sum up our target is low income people in Vietnam. Wality’s positioning: health (after all Wality sounds like water and quality), affordable price, female entrepreneurship and education. We want the brand to be perceived as both having Vietnamese roots (could be cultural references like lotus flower, Mekong river, in Vietnamese language water and country are the same word…) but with international standards of quality. We must see this international dimension and “Vietnamese touch” in the logo. Please bear in mind that maybe we’d like to write a slogan next to the logo. Something like “water for all”, “health through water”, “Water for health”.
Inspiración de colores
Estilo de diseño
We have some thoughts for the logo but we are open to all kind of suggestion (in term of design) given that it respects the context above. Please find some of our first thoughts below. The letter W is not part of the Vietnamese alphabet. The working with this letter could bring the international dimension. As we are located in the Mekong Delta, the W could be represented by the Mekong itself (the Vietnamese touch). The rest of the word follow in a very readable way. Our old logo draft (cf. enclosed picture) was a drop of water held by two hands as if Wality brings good quality water to customers’ home. Maybe should we follow up on this idea but this time the hands could represent the W, the Mekong and the lotus flower in a suggestive way. We have often noticed that throughout Asia — it’s very true in Japan — people like / relate well to “mascots” / little characters (invented or real, could be an animal part of the Vietnamese culture) that make a brand closer, very recognisable and easier to identify with. Aflac (a leading Japanese insurance brand) uses a duck. One could think about Buddhism and some of the representations used (maybe it is too much). Think the Bibendum Michelin or the type of mascots they use for the Olympic games too. In Vietnam, they have a propaganda culture (now mostly appreciated through vintage posters…) that could be an indirect source of inspiration. They must have other cultural references that could be a source of inspiration. Things that evoke purity, health and cleanliness. The logo should be good looking on a jug (20l bottle)
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logotipos comienza en $299.
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