I started my own criminal defense law firm right when I graduated from law school in Nevada four years ago. I am licensed in Nevada, Massachusetts, and I take the Illinois bar exam in two weeks and plan on passing it and starting my own practice here in Chicago. I have a strong business background as I have master's degrees in both economics and international commerce and policy. I have been very successful in my short career which I attribute to my calm, thoughtful and and insightful approach to the practice of law. My background in criminal, civil rights, economics and business allow me to see things that nobody else sees and additionally allows me to convey the defendant's side of the story in a manner that is both relevant and persuasive. I am 31 years old and am very competitive and aggressive. Most criminal defense attorneys think that they need to convey that image but in my opinion people already have that impression anyway so I want to focus on my strongest quality as a natural problem solver.
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This logo will be used on a website and possibly two or three websites. I am licensed in three states and am competent several areas of the law including corporate law and property disputes in addition to criminal defense and civil rights so I want a logo that conveys my inherent attributes to a broad spectrum of potential customers. For the most part, however, my clients will be low income individuals in their 20's and 30's who are facing extreme anxiety, stress, confusion and are experiencing the worst time of their lives. My intended client base is someone who feels that have been wrongfully accused or otherwise justified in doing what they did if there was only a way to explain it. I want to convey a message that I have the ability look backwards to explain and justify their actions while simultaneously projecting forward and anticipating/preparing for all potential outcomes. I also want to appeal to single mothers and fathers who work hard to support their children and are looking for someone who will work hard to help their kids get out of a problem that could potentially affect the rest of their lives.
I really like the attached picture which I have now licensed for business use. I invite other ideas and if anyone can top that with a better idea conveying the same message more geared toward criminal law I will definitely accept it. If a better idea cannot be devised I encourage implementing that image into a logo because I already like it a lot. Given that names are deemed generic and difficult to trademark I encourage a logo that primarily conveys a message or an idea other than my name is William Swafford. The winning design will project the most powerful message with the greatest simplicity. For example I love the image of a rose growing out of a sidewalk which speaks loudly without saying anything. Finally, if it helps, I am also somewhat of an expert in medical marijuana law which is a huge issue in Nevada and California as well as most other western states. Working in this field sharpened my insight and awareness even further as I was forced to understand all of the issues surrounding the conflict between State and Federal marijuana laws. These laws involve complex property issues and I will devote much of my practice to defending marijuana cases and eventually when Illinois legalizes medical marijuana I want to have a strong presence already in place. Keep this in mind while designing the logo because I want to incorporate the logo in everything I do.
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