We are a ski brand with a unique design (a trick!).
We want to incorporate ski-elements into the logo e.g. skis, sticks etc, and also convey the culture of skiing - energetic, lively, cool, fun, fit, free
The logo will be printed prominently on black and possibly on colours so we want a real standout colour - even fluoro that will work well against black. We have also considered bright cobalt blue, white, and orange. We need to see the logo in colour and also black and white.
The colour needs to appeal to men and women.
NOTE: the logo needs to be scaleable to a small, impact logo which can be printed legibly on a strap
Target Audience: 30+ M&W often parents who have a lot of paraphenalia to carry when skiiing - their kids skis, their skis and sticks, etc. Regular ski-ers, tend to be in higher income brackets. We want to appeal to this older target NOT the younger crowd who snowboard etc. Also secondary audience much older 55+ who find it harder to carry skis etc but still want to ski!
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We want to convey the culture of skiing - cool, bold, bright, sunny, lively, energetic, energising.
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