We are looking for a logo design that is compact enough to go on mailing labels, business cards, and letter head, but scalable for other advertising and promotional opportunities. We want to use a telescope as one of the main focal points -- our name, ESPY, means to see at a distance, or catch a glimpse of. A telescope captures that meaning immediately. Our business tagline is "Bringing the Future into Focus" which also plays off the telescope -- we are bringing distant ideas and concepts into focus for our clients.
The second focal point is a woman -- it could be a head shot or full body. (maybe head shot for compact use, full body for scalable, larger ad?) We want her to look smart, commanding, and confident -- not quirkie, not whimsical, not cutsie. We're serious women and we want to portray strength in a Wall Street way, not in an athletic way. We want the woman's image to be attractive with a clean and tailored look, not freckled-faced or fad-like.
A logo that is colored is fine, but it will also need to be easily reproduced in a black-and-white version.