The logo should convey a sense of boldness and energy. It should express the ideas of: life-changing experience, helping others, adventure, cultural exchange, and unconventional travel. It should represent a professional & established company with a grassroots feel. It should be in vector format.
We have already made a very simple sample of what we are looking for at: http://www.encountour.com/logo.html. This sample needs lots of work, but it should hopefully give you a rough idea as to the type of design we are looking for. We are not tied to it, or to the fonts used. Feel free to be creative!
The name Encountour should appear in the logo, but we probably do not want the slogan to be in the logo.
We would like our logo to be more professional and clean than the version we have posted. It should be extremely simple and should look good in both color and B&W (please include a B&W version so that we can make sure it looks good). For the color version, please do NOT match the colors of this design to our website--we are going to completely change our site. Also, try to limit the number of colors used to lower copying costs.
The logo will be used on lots of promotional material around college campuses. It should catch a student’s attention, appeal to their longing for adventure, and it should look really cool and interesting on t-shirts and other products (water bottles, etc.)