We are a functional training gym - there is no glitz or glamour - work hard, train hard is our motto. Our target audience is from 20s - 50s who are health conscious and active and tired of your traditional mass-gym style.
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Theme: Ideally the logo would be clean – but exudes power and uniqueness. It is a special format gym which is for those that are dedicated. We emphasis Power – Endurance & Agility with a purpose & direction. We want the logo to show that it is in fact a GYM and link back to an actual ‘train’. *you can blend imagery of weights or other gym like things with an actual vintage train etc)
Font: Needs to be clear and clean and legible
Logo/Emblem: We would be interested to see what Logo styles can be incorporated and try to include train tracks / structure as a rim perhaps. Or other creative elements. we would like something iconic. That would be recognizable. Maybe the frame – the head of the vintage train is also very strong and geometric.
Shape: Clean and geometric maybe a triangle but key thing to incorporate some train looking features – in a subtle and classy way
Colors: We will leave that to the creativity of the designer – we have a preference to the vintage colors, but we also want something modern. It can be typical shades of grey to mimic steal– but will one pop of color / be it green/orange/red….or alternatively we can be vintage teal/blue with some green.
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