MyPhotoMentor (for amateur and aspiring photographers)
We are in need of a logo/masthead for an instructional photography website.
Our goal is to be warm, friendly, inviting. We want to appeal to women without being overly feminine and off-putting to the men. Competing sites are by men and have a very masculine, “gear-head” feeling that we wish to avoid.
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Amateur and aspiring photographers, more women than men, primarily ages 18-40. They are passionate to learn more about photography but not necessariy highly technical. Aesthetics matter. They are looking for community, a place to “belong”.