We require a logo for 'Crowdworks' our web-based crowdsourcing product.
CROWDWORKS PERSONNA IS...
OUR TONE OF VOICE IS..
WE REALLY LIKE....
We are looking for a strong, iconic, web 2.0 logo.
The logo needs to be horizontal in format - needs to work in top menu bars and banner spaces.
We would really like a strong icon or motif which in time could carry a high recognition factor and ideally work with or without the Crowdworks name next to it. The Crowdworks typeface is also really important to us - clear, interesting, strong, sans serif is our preference.
Colourwise, no preference at the moment - Crowdworks is currently colourless (ignore the colours at http://www.crowdworks.net) - any guidance you can give us on this would be an added bonus. In fact the logo will probably lead the colour direction.
It would also be cool if the logo could work as a single colour 'white out' and 'black out' as well as the full colour version.
OTHER COMPANY ..
Hubbubideas, our company and developer of Crowdworks has an existing logo (attached - VAG Rounded). The Crowdworks logo needs seem as if it's at least met the Hubbub logo..
JUST TO BE NEGATIVE FOR A MOMENT..
No lightbulbs, lightening strikes or any other obvious 'idea' based things
Don't really see ourselves as a serif company or fiddly or fancy either