The logo should translate well to both PRINT AND WEB!! (Very important!) and also should work well in Black & White
We need the logo to communicate the following:
Innovation, Youth, Fun
You will get extra points for pointing out how the logo communicates this.
The logo should also scale well to small buttons for the web, for example the buttons you see at the bottom of pages (Powered by ... Zye Labs / Developed by zye Labs) .
Feel Free to Choose what ever colours you wish, however extra points for mentioning what they mean. Also feel free to play with the Capitalization, Spacing etc of the items.
Also note: I will be getting other people to review the branding as well, therefore LAST MINUTE entries may work against you. The prize is guaranteed, therefore i will provide daily feedback and if your logo is good you will win it!
The Logo Should be provided in
- High Res CMYK PSD
- High Res CMYK AI
- High Res PDF
- High Res PNG Transparent Background
- High Res PNG Black Background
- High Res PNG White Background
- PNG Black & White Logo
- Some elements of the logo should be able to be used for an ICON (For example a fav icon for a website)
- Please do not use STOCK photography
- 3D Is a NO NO (They do not translate well to print)
- Lighting Effects are a NO NO if they do not translate to print very well
- Please do not use other DESIGNS.. that you have submited elsewhere or copied from other sites...
More assistance with Design Direction:
What is the overall message you want to convey?
1. Innovation 2. Openess, 3. Fun, 4. Value 5. Youth
How do you want your company/organization to be perceived?
Innovative, and different
How do you want your Brand’s image to reflect in people’s minds?
Innovative, Young, Trustworthy
Do you want to be perceived as a generalist or specialist?
Some descriptive words?
Community Driven, Facilitators, Innovators, Developers, Consultancy
Vector / Illustration / Organic Vector Shape / Simple Clean Vector Shape / Unique Letters only
2-3 Colours (3 Maximum)
Bright or Pastels
Some Adjectives describing your company?
Bold, Friendly, Social
What type of personality will the Brand have. ?
A Business but friendly , fun, young & approachable
Identity Definition: Two opposing words will be listed below, and a score will be given on a scale of 1-10. A 1 will indicate the identity/logo should lean more towards the first word... a score closer to 10 will indicate more towards the second word. This will also indicate scale.
Conservative vs Charismatic: 8 (Charismatic)
Independent vs Associate: 2 (Indepenent)
Small Niche agency vs Large Consultancy: 5 (In between small niche & large consultancy)
Low Cost vs Premium: 8 (premium)
High Quality vs Value for money: 1 (High quality)
Fun vs Serious: 3 (fun)
Facilitators vs Mediators: 2 (facilitators)