White: clean simple, pure
Haven: meaning a safe place, a feeling of being taken care of.
Another unique association of the company owner is WhiteHaven beach in Australia, one the most beautiful beaches in the world where he fell in love with the name WhiteHaven and he associates it with a stress free and nirvana type feeling that went along with spending time on that beach.
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Gainfully employed singles and couples primarily in their 40's yet the age rage would vary from late 20's to late 50's. Target customers would typically be in some state of transition for example singles affluent enough to be able to afford to buy a home on their own couples getting married and buying a home. New and growing families in search of more space, people moving from city to suburbs or a condo to a home. People moving due to a job relocation or people downsizing, for example "Empty Nester's." Customers could be either blue or white collar with household incomes between $75,000 and $375,000 annually.
We are envisioning a simple, clean tastefully possibly even understated style. Please display Mortgage Services in a different font underneath WhiteHaven.
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