We are a pop-up, mobile business that makes hot, fresh and made to order mini donuts.
When considering a design, for us, "Love" is not about the heart and more about the passion about creating an awesome donut that people really enjoy and want more. The heart on the logo shouldn't be a considered essential unless you can really make it a very subtle element.
Overall, the logo needs to be as comfortable at a wedding or festival as it does at a bar, BBQ event, or a higher end dinner with both sweet and savory donuts with great local ingredients - more chefy and less whimsy.
In terms of audience, it will be pretty broad, but our we believe that our repeat buyer will be 20 - 35, 60% female. This is not the 1,000 calorie donut eater. These are about 30 calories each and can be enjoyed as a three pack by people that are health conscious as well as those that will dive into a bucket of them at a fair.
Sample Menu Items:
Plain - the original cake donut with cinnamon sugar
Every sweet, chocolate combination we can think of - I mean it's a donut!
On the other hand...
Cinnamon, honey drizzle, pink, sea salt and Nutella
Georgia Peach Habanero