UPDATED TO ADD THE FOLLOWING, WHICH ALSO APPEARS AS A COMMENT ON THE COMMENTS PAGE:
Wig industry marketing is generally separated into “black” companies and “white” companies. We are a black-owned company with a multiracial target market. We want to be appealing to everyone while being true to our roots ;-)
I would like further entries that develop this idea of the silhouette by using a modernized cameo silhouette. Please let the design have a slightly African American look, while avoiding being overly ethnic or cartoonish. I am looking for elegance, modernism and straddling the line between minimalism and ornament.
I have attached a sample of what I mean. I used lettering from 132, so please do not copy it. The image I used is a generic cameo silhouette from a Google image search. Please submit an original silhouette of your own design. If possible, the silhouette should incorporate an R and a B similar to 132. The winning entry should be rendered in black and white as well as in brown and white.
Please give careful thought to the font as well. The winning entry will have an updated, modern silhouette of a classic cameo and a separate yet complimentary font for the company name and slogan.
Looking for a strong design that incorporates and original graphic using (i) the letters R and B OR (ii) face(s) and hair. Please see notation below about the requirements for any faces used.
Please use abstraction- the design should not be too literal and the lettering should be very interesting and unique. Don't hold back.
Some of our past artwork is attached. We are looking for you to come up with something fresh, new and better than what we have done so far.
Be creative. Something concise yet comprehensive that would work as a silhouetted design. We need an eye catching logo incorporating
(i) a symbol (such as a stylized version of a back-to-back letter R and a letter B) accompanied by a stylized rendering of “Ruth’s Beauty” and the slogan “Shamelessly gorgeous” OR
(ii) face(s) and hair incorporated into the words "Ruth’s Beauty" accompanied by a stylized rendering of the slogan “Shamelessly gorgeous”
The design should convey beauty, quality and value with a hint of luxury and value. The key is to capture some of the contradictions that make wigs appealing. Wigs must capture the imagination yet aim to be undetectable/ bold yet utterly discreet/ fantasy yet natural looking. We have tried a combination of fonts to convey this- pairing very feminine lettering for "Ruth's Beauty" with non serif clean fonts for our slogan "Shamelessly gorgeous". Please visit our shopping site at http://www.ruthsbeautyshop.com.
Please no clichés- no overly frilly lettering, no pinks, purples, lavenders or fussy over feminine designs. For smart demanding women.
Any designs incorporating hair and a face should either have one ethnically ambiguous face or should include 3 or 4 distinctive ethnicities.