We are a webshop selling friendship gifts. The type of gifts that friends would buy for each other to show their appreciation of their friendship.
It could be teenage girls, but it could also be old friends that have known each other for 40 years.
It could also be for people who want to celebrate their friendship/affection of their animal (dog / cat / horse owners etc.)
UPDATE: After seeing many suggestions that focus on symbolizing a gift, I would like to emphasize that the main objective is to get a logo that appeals to people's emotions and affection for their friends.
I would prefer a great metaphor/symbol for friendship than a pure focus on a gift.
I did e.g. not yet see many suggestions that include a heart. This may be perceived as reserved for lovers - and maybe it is. But maybe a heart could be worked into the logo in a subtle way. E.g. two hands making a heart shape with with fingers or maybe a fist held on the heart of a torso. Just a couple of ideas to illustrate the direction in which I would like to go with this logo.
I have seen many suggestions with many square shapes and masculine, heavy fonts and a few very feminine suggestions with "girl'ish" look.
I think the answer is to find a balance between the two and maybe to come up with something that is on the feminine side, but still would appeal to men.
Graphically, I think that the red color should be dominant (but I would like to see a contrast color being used) .
I think the shapes should be round, light and curvy rather than square and massive. The font should however still read well.