Our initial thinking is of a silhouette family - dad, child, mum, one of the parents carrying a baby, an elderly relative maybe on a walking stick. The family should seem close/loving, so perhaps they could be holding hands? They should give the impression of being sad/tired; Refugees are hungry, destitute, uprooted from their homes and suffering enormous bereavement.
I like the idea of them being on a journey... so maybe walking? Many refugees have traveled for months and their journey is far from over.
The logo will be successful if a potential donor sees it and thinks "refugee family", and immediately follows that thought with "that could so easily be my family...". A personal association that touches them and drives them to make a donation right there and then.
For a background we started with using a heart, but I've since also seen a setting sun image and an outline tent (like a UNHCR or army tent used in the Refugee Camps) and these could also be effective, thought-provoking images. Or something else?
I really hope this gives you an insight into our new charity and our needs of a logo? If any clarification is needed then I'll be happy to provide it. The charity commission approved the charity just this week so there is some urgency; and also certainty. A friend has provided a logo, but it's not quite right.... We love our new venture and feel passionately about it's success and really want a professional, heartfelt logo to do it justice.
THANK YOU :-)