We were initially inspired to use a pretty generic icon idea of a Globe with networking lines running across it to express the "Smart Earth" / smart grid idea. You can see that by viewing the attached logo.
We're not so sure the globe is the right approach and would like to see designs with and without the globe idea. Definitely open minded.
We also realize our name is quite long and have toyed with the idea of using SET, but feel like it might lose some of the concept of the full name. We would love to see some different ideas with and without the acronym.
In general we're hoping to communicate these ideas in a logo:
- cutting edge / progressive
- future / forward thinking
Some of our competitors are:
http://www.itron.com - their logo looks pretty dated to us
http://www.sensus.com - not a great logo
http://www.neptunetg.com - this is an alright logo
We will ultimately need sizes for:
- Print (biz cards, brochures, letterhead, large format banners for trade shows, etc..)
- Products - screen printing and/or raised lettering on our antennas, routers and gateways in the field. These devices are about the size of a box of tea or a saucer (don't know why I've got tea analogies in my head!).
We'll also need both vertical and horizontal orientations as well as inversions. black on white, white on black.
Looking forward to seeing your ideas!!