Single colour (Black on White, White on Black, Blue on Cream etc... to be used in a range of various colours depending on the required mood, and on the intended media canvas)
Concept : The Wombat Trading Company needs a logo focusing on a character of the "Wombat". My client is after something very simple, funky and fresh and different.
He likes the feel of the following business. Its a brand of wine called Fifth Leg, who use a single colour cartoonish dog as their emblem. http://www.fifthleg.com.au/ : Note the unusual font style of the wording of Fifth Leg, utilising a non-standard font to convey a uniqueness.
**** UPDATED BRIEF****** The Wombat only needs the face displayed. No limbs or body.... The Wombat needs to be looking straight forward, not away from the viewer. *******
Important!!!! : The Wombat needs to convey a range of different moods. If someone is in a jovial fun mood, the wombat needs to come across as being cheeky and fun. If the person is in a bad mood, then the wombat needs to come across as if its a little cross, upset or angry. : Basically, the wombat needs to convey the same mood of the person looking at it.
Design/Shape : As wombats are fat and round, a logo which fits into a square canvas is needed (not a wide/narrow, or tall thin shape). The wombat character needs to be used on its own, but also as complete logo with the wording "Wombat Trading Company".
The full logo needs to be a circular shape, similar to the feel of the "MGM" logo with the lion in the middle and the wording around the outside, but still keeping with the fresh, funky font style, single colour etc.