We provide sushi to corporate environments for both individual offerings and corporate catering.
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We currently own and operate a sushi location known as Flirt Sushi (http://www.flirtsushi.com). Our retail location is more of a lounge and has a risque feel and quality about the service and food (see the menu). Many of our customers have wanted us to cater to their buildings; however, the names and approach of the Flirt brand are not sanitized enough for the corporate market. We are adjusting all of the names on the menu and have decided to come up with a very simple and straight-forward approach (Work and Sushi) that has begun to get a lot of traction. We want this logo to have some sort of connection to the existing brand for our customer base that already knows us, but still be individual and respectful of the corporate clients we are targeting.
The key is that many of our customers will be large corporations (compliance officers, HR teams, large management structure) so we want to make sure the icon represents respectability and maturity.
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