Update 1 Oct 2012: Could we see the designs 'wrapped' in an envelope, like the Pacific Crest Trail "triangle crest"? Please incorporate "Vancouver Island Spine Trail" as text. Triangle outer shape is ok, but square would be nice, and might work better with shape of logos? Also, outer shape could be dashed line (like trail on maps...Full brief:
The Vancouver Island Spine Trail Association (VISTA) is a non-profit dedicated to developing a non-motorized trail system on Vancouver Island. We advocate and plan for new trails, and work with volunteers and local government to grow the trail system. Our goal: to build a world-class 700km long multi-day hiking trail stretching from Victoria (south) to Cape Scott (north).
Other long distance hiking trails include: Camino de Santiago (Spain), Pacific Crest Trail (California, Oregon, Washington), Cabot Trail (Canada). These can be spiritual as well as physical odysseys.
Our target audience: is (1) the general public, (2) government officials, (3) private land-owners, whose land we may want/need to traverse!
Design thoughts/ideas we've had...
1. We have been using a boot-print as a logo (see "andrew_vista_bootprint_logo.jpg") and some of our Board are not convinced that it gives the right message. "Take only photographs; Leave only footprints" is fine, but lets emphasize footprints, not boots... Other Board members are very experienced alpinists/mountaineers and so good footwear is a no-brainer to them. We're divided on the bootprint...
2. Vancouver Island has a distinctive shape (see "sept30kml_on_gmap.jpg"), and our proposed Trail runs down the center. See for example the map on: http://www.vispine.ca/article/vi-sp . Some of our Board have suggested we try to incorporate a rough outline of the Island in the logo. Dashed line/trail down the middle?
One of our Board wondered about making the word VISPINE shaped like the outline of the Island. Or, a Bootprint in the shape of the Island. Or a footprint in the shape of the Island?
3. As we build segments of the Trail, the Spine Trail is changing away from a focus only on the "center" of the Island, so a focus on "spines" and "backbones" is not exactly us. There will eventually be several routes and many spurs and side-trails. That said, if you have a cool spiny idea, we'ld love to see it.
4. Parts of the Spine Trail will become part Trans Canada Trail (http://tctrail.ca/) system. They have nice design... (http://tctrail.ca/themes/tct/images)
5. You asked where the Logo will be used. Stationary, for sure. ...But we would also like to use the Logo on trail markers. Another long disctance hiking trail is the Pacific Crest Trail. See examples of their logo in action: PCT_on_tree_flickr.jpg
and embossed... PCT_embossed_flikr.jpg
6. We would love at least one design sample to include an animal...
Marmot. More info and cuddly photos: http://marmots.org/about-marmots/cu The Marmot is a bit of a loaded meme: forest companies (some private, whose lands we will need) have logged parts of VI Marmot habitat and endangered them. Also, pushing more hikers into their habitat will not help?
Wandering Garter Snake. Snakes are long and sinuous, like our Trail. They are also beautiful. Here's one common to VI: http://www.askbud.ca/western_terres
7. Lastly, we are mindful that this is land that is on the traditional territories of several indigenous groups. Historically, trails were used for commerce and trade, especially for trade in Grease (Eulachon fish oil). Grease was kept in containers made from kelp or cedar boxes. The use of a box or feather motif, abstracted to look like the Island shape, comes to mind.