GOAL: Re-design our current logo: a flying raven in the center of a human eye.
Design must read as an eye on a black background.
The bird silhouette should be a flying raven/crow with two stretched wings (see silhouette attachments for inspiration). Works best at a square size.
Compared to our current artwork, we want a design with a more premium, professional feel. The current design doesn't work at small sizes and doesn't pop on black backgrounds.
TYPEFACE: Make the typeface important. Strong serif and sans fonts work, but we're also willing to look at more grunge-script fonts (nothing feminine or retro). Prefer the words “Strange Bird” to have the same font/look. The word “Immersive” can be smaller and/or different from “Strange Bird.”
COLORS: Colors are black and white. Open to a splash of color—perhaps yellow or teal?
SHAPE: Prefer more square than rectangular, since square is more flexible.