Target audience: CEOs/Business Owners seeking growth, wealth, productivity; 35/40-60 age, mostly men, north america,
Prefer clean lines and designs but highly distinctive and impactful. I'm not clear what I want but I know I'll know it when I see it. Am torn between the simple clean lines and something that reflects people since HR and the soft side of business is often the window through which we grow companies. Am also open to influence re colour. Attached file shows current logo colour. I'm ready for an updated, stronger logo.
Primary market is conservative by nature - am planning to expand into more upbeat market so a design that bridges the two would be great.
Wasn't sure about the values so am open to influence there.
Will want to follow the logo design with stationery, website, brochures and one-page speaking flyers. Also will want to be able to do creative things with it like etch the logo on glassware and have it be distinctive.
Logo must scale and print clearly. Am limited by current design when gets scaled much smaller and included with other company logos for an event flyer. The tagline becomes unreadable.
Would like advice on tagline. Currently it read "right strategies, right people, right reasons." May change to "Improving Performance" because of its simplicity and ability to convey outcome. WOuld like to see logo with and without tagline. In the past, the tagline has been unreadable in many print forms. Eg. when sponsoring an event and co logo displayed alongside other togos, it ends up being too small to be readable. Want to avoid that. Can I have a design option whereby I can print with tagline (as on business cards and letterhead, but not with tagline where it needs to be very small?