I have spent the past 15 years on the road as a sales professional. After realizing that there were no good solutions to the problems associated with working in your vehicle throughout the day, I designed the On the Go Desk line of products. I love creativity (anything but stuffy!), pushing the "norm" of what people expect, and bending perspectives. I'm well known for saying "Let's do something cool today!"
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The target audience is going to be anyone who spends a lot of time working on a laptop while on the road. Sales people (e.g. advertising, pharmacuetical, real estate), estimators, contractors, etc. The desk is designed to keep the user more productive, and more comfortable while working throughout the day.
We are a new company with an exciting product, and we want a logo to match. Simple, clean designs that are high impact, thought provoking, and illustrate the product are some things that I'm looking for. Recognition is key: I want consumers to be able to see from the logo what the product is and how it works. This could be a creative embodiment of that concept. Maybe you'll feature the actual desk in use--attached to a steering wheel, or perhaps it will be a desk that actually appears to be "On the Go". The product is lightweight, portable, super easy to use; so try to avoid anything that is too "blocky" or heavy looking; a feeling of motion would be much better. I'm really looking forward to seeing your designs! Please take a look at a couple photos to get a better idea of how the product works: http://picasaweb.google.com/lh/phot…directlink http://picasaweb.google.com/lh/phot…directlink
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