Something like this kind of badass logo would be awesome.
1. What do you think will make your brand stand out from the crowd?
Badass looking. Please do not bring standard horse design, there are already thousands of companies with same logo in Dubai.
Ours need to be Badass and aggressive looking.
2. Who do you see as your target audience (age, gender, maybe social background)?
Almost all of our clients are males in their 20's and 30's. Need something that attract this kind of people. Did I said Badass? I guess you get the idea right now.
3. What is the unique, key value that you think should also be reflected in logo itself?
Badass, luxury, extreme, aggressive.
4. How do you feel about colors? Does any existing branding need to carry over in any specific way?
Any color is good.
Adding UAE flag detail (not too big) with a sophisticated touch would be a nice touch.
5. Do you have any direct competitors designers should be aware of? Or maybe just another brand from the industry that you can look up to when it comes to image they are promoting?
This is the competition https://i.ytimg.com/vi/SlF_NGdP2qk/…efault.jpg