UPDATE: This product is about human performance. This is also what Rebecca Rusch stands for. We want people to look at this logo and have the it communicate that this is a product that is going to help their active lives - help them stay healthy or help them recover.
Please be careful with too much small detail as this will go on small bottles/packaging.
The examples of the logos we provided from other companies are for direction only. Tone, feel - not to be directly mirrored.
We are an adventure lifestyle company centered around a female professional athlete. We produce participatory bicycle events and will be expanding to include additional health and wellness products and services.
Project overview : Design a logo for 7x world champion and endurance record holder’s new line of CBD (no THC) consumer products under the name, Rebecca’s Powerline.
Requirements: Four color logo with, two color, and one color versions that can be used on small 1oz bottles, 1oz plastic salve tubs, pill bottles, and merchandise.
Specifics: Rebecca’s Powerline is part of Rebecca Rusch’s Rusch Ventures. The logo should utilize the existing look, feel, fonts, and colors.
Target consumers: Active men and women. People who incorporate participatory sports like cycling, skiing, running, rock climbing, hiking, etc. into their lifestyle
Target age: 21 years and older
People who seek alternative natural healing products for ailments and performance
Look and Feel: Clean, simple, quality, premium, potent, powerful, healthy. Good for you.
Gender neutral, with a slight feminine tone.
What it is not - High fashion, gimmicky,