Name of Company: XL Coaching
Tag Line: Creating a Perfect Balance for Caregivers
Logo: Should have name of company, the tag line, and picture of a Diamond
The look and feel of the graphic should reflect radiance, energy, vitality, and brilliance similar to a SUNRISE!! "XL" comes from the word "Excel" which means to OUTSHINE. Most of all the logo should be FUN and EXCITING!! Being a caregiver is a tough job and we often forget how to have fun.
My inspiration has come from the following adjectives that define CAREGIVER:
C – Clarity
A – Achievement
R – Reward
E – Excitement
G – Generosity
I – Importance
V – Vitality
E – Energy
R – Radiance
Why do I want diamond as a logo? Below is a description that totally summarizes what coaching is all about!
Diamonds superior durability led people to believe that it would give them strength, courage, success, and love. Its perfect symmetry symbolizes mental, emotional, and spiritual balance. The clarity and colorlessness were related to peace of mind and purity of the heart. The fire and brilliance are equated with creative energy and enlightenment.