We make Cold Press Juice in Melbourne, Australia. Our juices are nutritionally designed, made fresh daily, are all natural with no pasteurization, additives or preservatives. Whilst not exclusive, our target market is health and fitness conscious 20-34 year olds with higher than average discretionary incomes as well as those who are a part of the growing health and well-being market trend.
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We are seeking to establish strong brand recognition via a simple yet distinct brand/company logo (i.e. 'Xtract - Cold Press Juices') which is original, sharp and easily recognisable. The design will be imprinted on the front of our (glass) juice bottles (16oz/470ml french square design) and therefore needs to be of suitable size and colour such that it is visible when the bottle is both full and empty. The logo will also be used in all other forms of promotion (website, social media, letterheads, business cards etc..). Focus of the design should be on the 'Xtract' portion of the name however, 'Cold press juices' still needs to be incorporated in order to make the connection between 'Xtract' and the product offering (i.e. cold press juice) obvious to all who see it. In this sense, 'Cold Press Juices' may serve best as a more simplistic sub heading (underneath or alongside 'Xtract'). Incorporation of a silhouette picture/symbol (or similar) into either a) the 'Xtract - Cold Press Juices' letter/s themselves or b) as a stand alone image alongside/underneath the logo is desirable (though not essential) again, in order to create a strong visual association/link between 'Xtract Cold press juices' and perceptions of 'health/fresh/natural/nutritious' etc... Some suggestions would include something along the lines of perhaps a juice press machine (modern or old), fruit/s, juice droplet/s, sprouting leaf etc..These should be subtlety incorporated as to not overshadow the logo itself.
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