We primarily go by Dixie LP-Gas but our incorporated name is Independent Oil Company, and like to keep both listed. MOST our applications require a more horizontal logo, like the one attached. HOWEVER, we sometimes want to have a condensed version for other applications where the wider version doesn't work, like some cap/patch designs, and various items we have logos included on, and I have attached a simple one we created for such, but it is very plain. Did do a modification on it for some baseball advertising, and have attached that as well. The flame has always been synonymous with our company here locally, but its design is somewhat "dated" in my opinion.
So maybe a new more "sleek" design, possibly gone retro, or just whatever you want to roll with that helps turn heads! We are coming up on a 100 year anniversary and so that will be something we will be promoting in the near future as well!
Keep in mind, these logos are used for all types of media, vinyl lettering on trucks, screen printing, embroidery, letterheads, envelopes, etc. so like in the case of the outline on our primary logo, it looks clean but cannot embroider and have to just remove that when going that route, and partially why I went with the alternative round logo.