The Decorators' Grocery is a 40 store that supplies everything you might need to decorate cakes, cupcakes, cookies, or other treats, or to make your own chocolates or candies. It also offers classes to teach people how to do all of these things.
The target audience home, amateurs and professional bakers alike.
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We are new owners buying a 40 year old business with zero logo ever having being created for it. The founders never owned a computer and never have been online. We want to modernize the store and bring it into the digital age while still paying homage to fact that the store has been in business servicing customers for 40 years.
I can see the logo being used for outside signage, social media, t-shirts / uniforms, aprons - all sorts of places! We would like there to be some sort of baked goods as part of the mark, and we want to the logo to communicate that the store is for everyone, not just professionals. To give you an idea, this blogger stumbled into a store that has very similar inventory to The Decorators' Grovery: http://www.bakerella.com/where-i-shop%E2%80%A6/
Our staff has been baking for years and year, and can help people successful create the things they have seen on Pintrest or Facebook.
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