We are looking to develop a packaging which clearly shows to our clients we are a modern yet personable company. We want to appear professional but not bland.
• sophisticated & elegant
• color to brighten the day!
• we like the idea of emphasising the science behind our product, but not make it a cold scientific product, rather more a scientifically supported fairy tale.
• use a very standard letter type
• use solely black and white
DESIGNS WE LIKE:
Yogilin will be a blog about a healthy lifestyle. Yogilin will write posts about how to relax in busy times, how yoga can help you to relax, how to kill the sleepless nights etc. Supportive information for those who are looking for a more healthy lifestyle and more relax moments in their lives (e.g. people with a burn out)
Yogilin will be focussing elements around a healthy lifestyle: sports, nutrition, sleep quality, relaxation, etc). The basic in a healthy lifestyle is yoga (as yoga is not just the practice Yoga but Yoga means to live a healthy lifestyle), hence the name Yogi (a yoga practitioner) and Lin (from my name Linda) combined.
The industry I could choose from was not really there for Yogilin. I would say healthy lifestyle is my industry!
My customers will be:
• Male and female
• Between 25-50 years old
• Seeking relaxation moments / more relaxed lifestyle
• Wish to build a healthy lifestyle