Our client owns a primarily women's clothing store with a small selection of men's clothing. The store is in a downtown area and the client would like a new logo that appeals to his older market but targets a newer younger market.
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He is looking for something fresh and new. Doesn't have to be anything like what he had. He used to sell to older women but that market has died off. He sells mid to higher priced items, shoes, handbags and clothing and jewellery. Some men's wear. He sells items that are different in our city like David Kahn Jeans, Ice jewellery, Robert Graham men's shirts, Michael Kors purses and shoes, Franco Sarto and other funkier mid to higher priced items. There is work wear, some dresses, lots of shoes and boots.
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