Think cool, hip, jetsetting kids with an international appeal.
Potential Tagline: Boutique Clothing for Unique Kids
Demographic: The website is targeted to both working and stay-at-home Mothers (or Grandmothers) of girls and boys (ages 2T-8). These women are smart, trendsetting, global travelers, with an eye for unique, quality, adorable clothing. They tend to shop at boutiques vs. malls. They want only the best for their little one(s). They are both fashion conscious yet socially responsible. These women are both approachable and successful, with big hearts. They are located in any metropolitan city around the world (however, think New York City, Chicago, Los Angeles, London, Tokyo, Paris).
Note: children of non-traditional parents.