Brooklyn Queen is a 13 year old female rapper from Detroit Michigan. She has a song called Lemonade. You can listen to it here: https://www.youtube.com/watch?v=Eaok5UQLCoE
The song is about all the hard work that is required to follow your dreams. Life can be sour, you have to make it sweet for yourself. It is meant to inspire her young fans to dream big and work hard to fulfill their dreams.
Now we want to create an actual Lemonade beverage that will help market this message and the song.
Note: this design is for a logo, but we will be working with the winner on a 1-to-1 design for the packaging as well.
However, being able to design packaging is not a pre-requisite for winning this competition. The best design will win even if you dont want to do the additional 1-to-1 packaging design.
The beverage is called:
Where "Life Ain't" is the brand and "Lemonade" is the type of beverage. - Please make the words "Life Ain't" distinct from the word "Lemonade", because "Life Ain't" is the brand and "Lemonade" is the beverage type.
The logo should have words and an object to accompany the words. The object could be anything that you think helps tell the brand story. Of course, a simple lemon would be easy, but I challenge you to think of something more creative. Like a lemon hard at work. Or a cartoon character of Brooklyn Queen herself engaging with the lemon in a way that shows she is working hard to get the juice from it.
NEW: A few people have created a Brooklyn Queen cartoon where her head is shaped as the lemon. While this is cleaver, Its not the direction we want to go.
Here is a link to Brooklyn's YouTube and Instagram pages (should you decide to include a cartoon version of her in the design), so you can see what she looks like. As you will see from her YouTube and Instagram pages, her signature icons are her hairstyles (especially her "up" styles with two buns on either side, with her edges meticulously combed) and big sunglasses.
This logo will ultimately live on a physical bottle, as well as in print, digital and on other merchandise. Remember, this contest is only for the logo and we will also be working 1-to-1 with the winner to design the packaging.
Here is a design inspiration board I made to help focus your creativity: https://niice.co/m/db43bd83e2871d62…a7d44c6a4e
And here are some existing lemonade brands for inspiration, and to see how we expect this logo to translate to a bottled beverage: https://www.google.com/search?q=lem…DXlcMMRyM:
We are going to be building a digital content series around this product so please include a full color palette with your design, even if some of the colors are not on the logo itself.