Our target audience is small business owners, very small business owners, local business owners, and solopreneurs.
Small businesses spend billions each year on outbound marketing and outbound advertising. They spend this money on things like yellowpages ads, newspaper ads, tv ads, and other types of interruption-based marketing.
But the way people shop & learn today has changed, and traditional marketing doesn't work that well anymore. People shop & learn today using Google, mobile, and social media sites. And businesses should match their marketing to the way people shop and learn.
Businesses should be doing inbound marketing, so they "get found" by people who are already looking for them.
Medium and large-ish businesses are already doing this type of marketing. But small businesses are mostly on the sidelines because (1) it's too hard, and (2) it's too expensive.
YouSpot believes that small businesses deserve to participate in the inbound marketing revolution. We believe that with the right software, small businesses can compete with the big guys and make inbound marketing work.