It's a pizza restaurant ("pizzeria"), that also makes deliveries and intends to sell its products at small and big stores.
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Pizza Inn makes pizza to delivery and also serves inside its two restaurants. They intend to transform their business into a franchise system and, in a near future, sell the product frozen at different stores. The atmosphere of their restaurants is somewhere in between "Domino's Pizza" and "Applebee's" restaurants.
For that they need a strong and objective logo. One's must promptly identify that that logo is a pizza (in a market shelf) or a pizza restaurant.
The client has chosen an American like identity; so red and blue are a must. "American like identity" means no american flag, parts of it, nor something that resembles it (like 'Domino's Pizza' - It's red, blue and white although it's not a flag) The client would appreciate a pizza in the logo, or the name pizza really evident.
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