Logo must include name and tagline. Design should fit horizontal space.
NOTE: "Fine Art Imagery" should be as prominant as "Zoetic"
PLEASE: NO BRIGHT COLORS - PLEASE READ THIS BRIEF CAREFULLY
Name, Zoetic - we want readers to be able to pronounce the name properly, so please include a slight separation between the 'o' and 'e', similar to Zo`etic. Feel free to be creative with this (i.e., you don't have to use the ` mark)
Demographic: People who value both fine and creative art in their home.
The logo should be visible on both light and dark backgrounds. Make sure tagline readable when displayed on dark background at web or business card size.
DO NOT include any graphics explicit to artist's tools, cameras or photo frames unless VERY ABSTRACT. We're looking for a FEELING of art/luxury.
Would like to see a stylized abstract of the 'golden ratio' curve in some of the designs (not all)