Symbolism of China should be maximum 30-40% and symbolism of the Nordic countries and high technology should be 60-70%.
Typeface / font: elegant, sophisticated, communicating wealth, knowledge, trustworthiness, openness, with small serifs and about the same thickness all over (slab), like ITC Friz Quadrata or ITC Elan. Sinord with first capital letter (optionally N capital) and the rest lower case. CAPITAL can be all capital letter or first cap rest lower case.
We would need the following:
- a modern logo where the brand is crystallized
- a spacy, modern, multilingual web page design (at least in English + in Chinese) with at least 5 different templates for content + forms, implemented and hosted on Jimdo (year of Web hosting and a custom domain name).
- short and simple definition of proposed Corporate Identity (CI)/Visual Identity (VI): for digital and print with definition of usage: colour codes, design/shape language, fonts, optional infographics, picture/image language, description of what and how the CI/VI is trying to communicate the essence of the brand.
After this design, we would also need the following and would appreciate if we could get an offer for these included in your design proposal:
- your price for business card template based on your logo
- your price for PowerPoint template with at least 5 different slide page layouts for different contents (we would provide our current power point presentation as input).
Our position / differentiation to our competitors
• Our uniqueness lies in deep knowledge, understanding, experience, know-how and contacts to
○ find and develop northern European companies that can grow fast in the Chinese market and
○ Develop the companies both in China (and the RoW).
• Defined, replicable process to take companies to China and grow them there.
• Seasoned team with presence in both China and the Nordic.
• The team members, the persons are the company, with faces, personalities and skills.
• We focus on cleantech, advanced manufacturing and medtech.
• We can invest from growth stage forward and with various transaction structures.
• Brand promises / image
• We are professionals of our mission.
• We do and deliver what we promise / we are trustworthy.
• We are a united and seamlessly working team of Nordic and Chinese background and market experience.
• One team: knowing each other, working seamlessly together…
• Support the companies in the Nordics
• Expertize in the Nordic2China business transfer & Chinese market knowledge and contacts and IPO/M&A market.
• Proof of concept: based on learnings from previous success stories…
• Values, principles and attitudes
• Honesty, transparency, reliability, trustworthiness.
• Professional, rigorous, systematic.
• Responsive / deliver on promises.