feodor.aminoff tuvo su nuevo logo y página web a través de un concurso de diseño:
Brand and site for fund bridging Nordic hightechs to grow in China
Hecha un vistazo al concurso de Logo y Página Web de feodor.aminoff
Negocios y consultoría
Diseño de inspiración
Diseño de inspiración
The company manages Chinese and North-European private equity funds. The funds are investing in Northern European companies interested to expand and grow their businesses in China. Focus industries are Clean technology (Cleantech), Advanced manufacturing (Industry 4.0) and Medical technology (Medtech). COMPANY MISSION • Our task is to create value for our investors and our portfolio companies, their employees and owners. • Bridging businesses and technologies between Nordic and China. • Accelerating and enhancing the economies in the Nordic and China. • We improve the quality of life by bringing value adding environmental and other technologies and services to markets where the impact is greatest COMPANY VISION • Our goal is to become a desired investor for both Institutional Investors and target companies with multiple successful funds. • To have successfully brought 100+ companies from the western economies to China. • The people in China and the Nordics (and the RoW) get better living conditions. • We are the preferred partner for investors and companies to create growth in Chinese and other markets Target groups for our communication: • Primary: High-growth technology-based later-stage companies in the Nordic countries (i.e. Finland, Sweden, Denmark and Norway), incl. their owners and management team members. • Secondary: Potential Institutional Investors in China and in North-Europe • Tertiary: Nordic business advisors: auditors, lawyers, financial advisors, entrepreneurship and trade support organizations etc. • Quaternary: Business and financing media.
Inspiración de colores
Otros requisitos relativos al color
White should be the main color giving space and cleaness. Not grey, not black. Blue is the national color for Finland and also included in the flags of Sweden and Norway. The blue nuance could modern and "fast", energetic, electric, not a greyish blue. Red is the national color of China. The red should be clean and clear, not greyish. Red should be used scarcely, just as an attention color in lines, strikes, dots. Some metallic colours could be added: gold, platina. Or alternatively a goldish yellow. Green maybe?
Estilo de diseño
Symbolism of China should be maximum 30-40% and symbolism of the Nordic countries and high technology should be 60-70%. Typeface / font: elegant, sophisticated, communicating wealth, knowledge, trustworthiness, openness, with small serifs and about the same thickness all over (slab), like ITC Friz Quadrata or ITC Elan. Sinord with first capital letter (optionally N capital) and the rest lower case. CAPITAL can be all capital letter or first cap rest lower case. We would need the following: - a modern logo where the brand is crystallized - a spacy, modern, multilingual web page design (at least in English + in Chinese) with at least 5 different templates for content + forms, implemented and hosted on Jimdo (year of Web hosting and a custom domain name). - short and simple definition of proposed Corporate Identity (CI)/Visual Identity (VI): for digital and print with definition of usage: colour codes, design/shape language, fonts, optional infographics, picture/image language, description of what and how the CI/VI is trying to communicate the essence of the brand. After this design, we would also need the following and would appreciate if we could get an offer for these included in your design proposal: - your price for business card template based on your logo - your price for PowerPoint template with at least 5 different slide page layouts for different contents (we would provide our current power point presentation as input). Our position / differentiation to our competitors • Our uniqueness lies in deep knowledge, understanding, experience, know-how and contacts to ○ find and develop northern European companies that can grow fast in the Chinese market and ○ Develop the companies both in China (and the RoW). • Defined, replicable process to take companies to China and grow them there. • Seasoned team with presence in both China and the Nordic. • The team members, the persons are the company, with faces, personalities and skills. • We focus on cleantech, advanced manufacturing and medtech. • We can invest from growth stage forward and with various transaction structures. • Brand promises / image • We are professionals of our mission. • We do and deliver what we promise / we are trustworthy. • We are a united and seamlessly working team of Nordic and Chinese background and market experience. • Messages • One team: knowing each other, working seamlessly together… • Support the companies in the Nordics • Expertize in the Nordic2China business transfer & Chinese market knowledge and contacts and IPO/M&A market. • Proof of concept: based on learnings from previous success stories… • Values, principles and attitudes • Honesty, transparency, reliability, trustworthiness. • Fairness. • Professional, rigorous, systematic. • Integrity. • Respect. • Solidarity. • Responsive / deliver on promises.
Should communicate the image of a trustworthy, approachable, professional and seasoned team with experience and know-how of taking Nordic businesses to establish themselves and grow on the Chinese markets. Could be good to have pictures with people together with hightech in the fields of cleantech, advanced manufacturing and medtech/life sciences. The design should be spacy, simple, clear. Clear colours should be used but gently and the nuances could be more modern/high tech. The pictures should not be toned/shaded or grey/monotone, rather should be clear and simple. The site should be dynamic and responsive with constant streams of news and Social Media posts and should have a possibility for blog posts. The site should address the target groups defined above. The site should work well on mobile devices.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su logo y página web.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
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Evaluaciones del cliente
Working with Bacterykey was amazing! He listened to my vision and delivered exactly what I wanted in an extremely timely manner. He was more than willing to go above and beyond to ensure every detail was how I wanted it. I would HIGHLY recommend engaging Bacterykey for any design help you need, you won't regret it!
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