The website should present a link between the old and new. We want to use the elements from both, all deriving from the financial/fund/investment world in combination with the blockchain/cryptocurrency environment.
As we try to establish our company as a serious, financial entity, we want to be presented the same way. We want to connect the traditional trading world with technological breakthroughs represented by a new asset class - digital currencies, therefore we want our page to connect old and new. Still, we are leaning towards that modern, clean, high end feel to the website. We want our clients to trust us, so the two important words for us are stability and professionalism.
As our starting point was Christopher Columbus, we want to add a nautical element to the website (colors, maybe some general pictures of the sea, (modern) yacht), but not too overwhelming, as we don't want to be presented or confused for a nautical company. We are a company, which very much looks forward to the future but also remembers the past.
Possible colors & adjectives we like or could be used --»
(dark) BLUES: Knowledge, trust, calm and honesty
DARK NEUTRALS: Professionalism, exclusivity, and luxury