Homepage: Logo and a selection of products visible straight away, to allow easy navigation. Our contact details and address visible at bottom of page I guess. Also want the social media link buttons somewhere, and the shopping cart summary/overview info.
About Us Page: Image with a summary of our ethos. Have a small menu tree which will link to other pages explaining each belief in greater detail.
Product Category Page: ie Water Bottles - a filter bar at the top, with all the bottles displayed down the page, with a small image, short description, price and a buy button.
Product Brand Page: Summary of the brand, Brand Logo Image, Filter Bar under this info with individual bottle images, very basic detail, price and buy button.
Product Page: Image, Price, Features and a blurb about how great it is! Oh and a buy button!