Create a website for a great new repeat pet food service

premium products | periodically posted | perfectly priced

Animales y mascotas

parcelpet.com is a repeat pet food delivery specialist, bringing Premium Products Periodically Posted at Perfect Prices to the UK marketplace. parcelpet.com is currently at start-up phase, with private funding already in place, led by highly experienced business professionals with previous start-up experience. parcelpet.com has a clear vision to create a proposition so compelling that our customers will wonder how they ever lived without us.

Burgundy, Grey, Turquoise

As part of the website and brand, we would like to have a range of pet characters created to our own visual style, starting with a dog. • Simple, clean outline with bold block colours • Able to be drawn in many different situations / poses / angles • Distinct and stylised iconography that is instantly visually recognisable as “our” dog – a unique character • A style which can be replicated for future animals – cat, bird, rabbit, hamster etc.. • Must fit with our brand – fit and healthy, vibrant, shiny, bouncy, premium • Below are some examples of imagery we have copied from Google images that give an idea of the range of styles we are looking at / could have and our design website brief. In addition we have added some colour palettes we like.

** PLEASE READ THE ATTACHED WEBSITE BRIEF DOCUMENT **