P1. Home Page -
Currently this is the only landing page for external links. It tells the customer our mission, i.e. WHY we do what we do - "We teach simple, useful strategies because they improve peoples' lives and businesses" (this will be reformulated but it is the general idea).
Needs to convey the 'vision statement' and possibly image(s) that demonstrate our purpose and values
Choice and freedom
Ambition and Aspirational thinking
Introduces 3 customer profiles (above the fold) so that visitors have a dedicated path to the point of sale:
individual; entrepreneur; business leader.
From the perspective of each of these groups:
Individual is intelligent, motivated, ambitious. They are also open to learning and personal development. They may be 'stuck in the system' right now and looking for a way out. They may have recently decided they want to make a change in their lives. They are 20-45 y/o and fairly affluent. They make rational decisions.
Entrepreneur is also intelligent, motivated, ambitious BUT - they are not stuck in the system. They are self-centered but not cold - they are into instant gratification but also they are willing to make an investment of time and money to win the long game. They are interested in personal development, but mostly for what they can get from it.
Business leaders are more mature and more cautious. Perhaps they are looking to train their workforce and must justify their decision to their superiors. They deserve respect because they have earned it. They require proof in the form of empirical evidence and certifications. They can put a value on most things in life but do have respect for other people.
It is vital that each customer profile appeals both to the person that they are now and the person that they aim to become by investing in their continued development. We are selling practical solutions on one hand but at the same time we enable people to achieve their ambitions of being:
More responsive, more intuitive - to think very cleary and experience the emotional pleasures of being more successful in all areas of life. We sell better communication and motivation that FEELS good (just the carrot and no stick).
Each profile links to a separate page that sells our services to these customer profiles.
Homepage also includes a summary of what we offer and why choose us.
We offer training, coaching and consultancy
We have seminars for the general public (see page 2 below)
We do in house training
P2 - P4
Pages for each of the customer profiles - I will provide more details on the profiles as we work together.
P5. Seminars Page -- brief summary of the seminars we offer with a 'learn more' option to drop down detailed info for each product.
These will link in from the customer profiles as it is the point of sale for trainings to the general public:
---NLP Practitioner & NLP Master Practitioner Certifications - these are intensive 7/14 day certification trainings that are open to the public
---Upgrade Your Motivation -- This is a 2 day personal transformational workshop (Name will probably change)
---City-NLP -- Very short NLP trainings aimed at professionals and individuals. They run 6-8pm in the financial centre of London (i.e. 'The City of London').
These evenings promote an atmosphere of:
---Introduction to Classical Hypnosis - a 3 Day Certification Training