Quik Goaltending is a company devoted to developing innovative ice hockey goaltending training devices. Currently we develop goaltending training devices for 12 NHL goaltenders. Our brand will target all goalies across North America and around the world. We want the Quik Goaltending brand to really connect with goalies of all ages. In order to do this we feel our Logo must make an impact. The iconic Old school goalie mask would be an e.g of an image that really speaks to all goalies. In addition an Anchor is another symbol that would connect with a goalie since goaltenders are essentially the anchor of the team. I have attached images of both of these e.g for your consideration. Please keep in mind these are only examples. The "Quik" brand may or may not incorporate these 2 images. Here is some more food for thought.
- Goalies are typically perceived as a bit weird.
- A goaltender has the loneliest position in the game.
- Most goalies have Warrior like mentalities
- Goalies thrive on defending their space
- The best feeling for a goalie is when he makes a huge save and gets a pat on the back from his teammates. He fights for his team.
- Goaltenders are most comfortable when wearing the mask and in the net.
- Goalies like to escape reality when tending the net.
If you get a chance to do a google search on old school goaltenders that will be very enlightening.
Another fact- The best goaltenders in the world are being developed in Finland which is why we could also incorporate a subtle splash of Finland into the brand.
Goalies are Courageous, Powerful, Fearless, Calm, Explosive,Warriors.