Homepage: Should be heavily image based, but also somehow convey that we want them to be daring - could be through one big line or an introduction to what we believe. Would be good to add a place for reviews/testimonials.
Product Page: Main image, with more thumbnail images, Clear call to action (buy button), reviews, a space for like products, and somewhere to share the product. Initially, we will be only accepting preorders, so this page should have a date when to expect it to be shipped.
Category page: should be able to sort by subcategories, but also by body type, and what part of your body you're most confident about.
About Us: Would like a section to explain who we are, and our background, and another section to talk about our mission and another section that features some of our users.
Checkout: very important this is simple - Crate & Barrel has a great checkout, and so does Amazon.