The official name of the company is KnIP Counseling, LLC. If you can incorporate the LLC in somewhere but it isn't as large of KnIP Counseling I'd be interested in that too.
KnIP stands for Knowledge, integrity and purpose. The philosophy of the approach is that through increasing one's knowledge of themselves, situations, others, etc. they can reduce fear and take more control over their lives and situations. My theory is that we feel the most fear for things we don't understand, and that by gaining knowledge about what is challenging us or getting us stuck we can take more control of our life and lessen the power that "thing" has. So, it's a way to gain more peace of mind by increasing knowledge through psychoeducation and counseling.
Imagine being diagnosed with cancer, you'd be frightened and have so many questions. The more the doctor answers your questions and educates you on what type you have, the options for treatment, etc., you begin to feel less overwhelmed and as though cancer is happening to you and instead start to feel more in control because you are understanding it better. You then get to make choices about treatment and such which lets you feel more in control. That's the idea behind KnIP Counseling, LLC - by gaining knowledge you can take control of your life (gain Power) and pursue more peace of mind.
Integrity is to help people live true to themselves and accept who they are, not to focus on social pressures.
Purpose feeds off of taking control of ones life.