ACTIVITY: We develop & commercialize green, biodegradable, harmless, qualitative products that bring the shine back to our cars & motorbikes – offering the first allergen free range of automotive Cosmetics on the market.
The products are easy to use, respect our user’s health (no gloves/mask needed), our machine’s parts as well as our environment.
We know 100% of biodegradable products is not yet achievable, but we want to use only the extra minimum needed of non-natural polymers to guarantee our products high efficiency.
And we thrive our R&D to reach the biodegradable limit one step further.
TARGET: We want to touch the car amateur, the bike lover, and these people for which the road is the link to something special. No need for exclusive cars, no need to have matching numbers, as long as your own number takes you where you want it to go. Modern or old, genuine or outlaw, perfect or imperfect, 1 4 6 or 8 banger, we don’t care, as long as the sound matches our customers ear.
Greasy engines, leathers tools, tasteful whiskeys and rhums, deep friendship and love, a lost caban and a desert bond fire, the horizons is the freedom.
We would define him like HipsterChic. He has one or 2 cars/Motorbikes, he likes vintage and imperfection, a well organized garage that he sees as a man cave. He likes the charm of a well designed vehicule but is not interested in tuning nor hot rods. There is a logic and a link between his car and his lifestyle where he transfers the value of respect to his kids by appreciating a sunset and a mountain curve.