Target market: Residential property management
Our initial most likely client is the upper middle class business person or retiree who is looking for a diversified investment vehicle in property in Greenville South Carolina USA. He/She has a lot of his investments in the market and wants to diversify into this hot real estate market. Real estate seems safe to him and he wants to capitalize on the hot market. He is an ambitious person to some degree to be even having this conversation.
Even though he sees real estate as relatively safe, what doesn't seem safe to him is the thought of broken pipes, roof repairs, renters that trash his house and don't pay, etc. thus he is meeting with property managers or may already be using one depending on when we catch him. He probably does not have a high opinion of property management and see it as simply a lowering of his profits while providing some value but in his experience not exceptional value.
So basically where Watchmen comes in is twofold. One we have to show real tangible financial value and we have to provide exceptional peace of mind. If he can have these two things he'll not only give us the business but he'll never leave.
So in brand design, the way to go I think is the Allstate approach. They are in good hands with Watchmen idea. We are watching out for not only their property but also their financial returns. We get that this is a business and we know who our clients are. We don't work for the tenant we work for the property owner.
Colors: blue/green combo. Green is associated with optimism and ambition. So you have the calming blue with the ambitious green. Dollar signs with hands of help.
- Market your rental property to minimize vacancies and maximize income
- Fill vacancies with the best possible tenants;
- Maintain and keep your rental property in good condition
- Track income and expenses to determine profitability;
- Negotiate rental agreements;
- Collect rent and track tenant deposits;
- Comply with federal, state and local laws
- Respond to tenant requests and deal with problem tenants