Redesign Our website and logo. University mattresses.

Restex

Our current website is http://www.restexsleep.com . We want to redesign the website and our logo. The site needs a new look and feel. Our competition has a better look and feel than ours. Our company manufactures mattresses for dorm rooms at universities. We also make some for beds at military bases.

Our Need:
Our current website is http://www.restexsleep.com . We want to redesign the website and our logo. The site needs a new look and feel. Our competition has a better look and feel than ours. Our company manufactures mattresses for dorm rooms at universities. We also make some for beds at military bases.

Our Competition:
http://www.mattressmakers.com/
This site looks very clean. It looks like they are focusing on natural materials with their images focusing on cotton and wool. The white and green colors help to think of recycling. The copy reads friendly and casual as opposed to more technical.
http://universitysleep.com/

This site looks very nice. Photos help build the student university feeling. The other images of products help to compliment well. We like how they have icons for product pages to let people know what the features are.

What we want:
We would like our site to have a combination of a student university feeling and that we use natural materials. We want people to know that we manufacture ourselves. We have our own factory in California where we produce these items. We want people to know the markets we sell to. We sell to University dormitories and to lesser extent military bases. People should know we have been manufacturing since 1932. We want people to understand our products are made from recycled material. We have amazing customer service and we understand the unique demands of the university environment.

Key issues for our customers are:
Durability/service life
Price
Complaints/warranty
Student comfort
Recyclability/Sustainability
Customer Service
On time delivery
Sections of site

Home
Who we are
Recycling and environment – Recycling of Old mattresses, manufacturing practices .
Products with button to download brochures. Brief Description and bullet points and link to brochures
Contact Us – Address , Toll Free number, email
Quality – Manufacture in CA, Illinois and Florida, ISO Certification, REACH Compliant, and engineering manufacturing tenure

Additional Services – Installation/Removal/ Recycling/ Donation of old mattresses

Photographs
I have attached some photos that you can use. If you want to use some stock photos please use the water marked version, and I will purchase them if your design is chosen. Please search for what you think are the best photos.

Please read brief.