GOAL: I want to develop a logo/brand that is friendly, but also gives the impression that the content we have is cutting edge stuff that they won't find anywhere else. - a good balance of simple, friendly and striking.
Also I want to emphasise on the concept of "freedom".
• bold simple image - possibly in one/two colours
• soft text - not too thin or classical (so nothing like times new roman)
• NOT corporate
DESIGNS WE LIKE:
• logo1.jpg (attached) - I like the "soft" font in this logo, and the clever use of an image as two things (vinyl & spaceship)
• logo2.jpg (attached) - I like how the image in this photo instantly demonstrates diving - and I like the little "nick" in the left tail that makes it asymmetrical
• logo3.jpg (attached) - The text in this logo has a good balance of striking and soft
1. I'd like to see something involving a laptop - as I teach people to build online businesses that they can run from anywhere
2. ..."running your business from anywhere" usually leads people to think of working on the beach, so perhaps try a version with palm trees/waves - paradise type thing
3. I like logos that have text, and a simple image - just like logo1.jpg and logo2.jpg