The cover article for this edition is our 2nd Annual Celebrating Outstanding Nurses recognition feature in which we have several nurses profiled who were nominated for their exceptional service and commitment to care. My thought is to build an illustrative concept around the “character” of nurses, such as compassion, kindness, loyalty, dedication, selflessness, resilient, empathetic, etc.
Magazine Cover that will cover 4 markets, so the magazine should be designed in a way where we can make changes easily based on the location of the magazine.
**By simply searching OurHealth Magazine and looking at the images, you'll see some of our past covers.**
Perhaps it could even be little icons or “characters” that represent these qualities or characteristics. Something that is colorful and creative, but not tacky or juvenile. This is a prestigious recognition and needs to be represented as such.
Please don't include any reference to the old school style of nurses hat. It is actually considered offensive.
Please don't use stock images of nurses. I don’t think we will have time to get custom photos that are fit for the cover, and I don’t want people who aren’t local on the cover.
I’ve attached the OurHealth logo in Illustrator native format. The designers can change the colors of the logo to align with the cover colors. Use creative fonts and make the cover title call out the largest. Find creative ways to include the other call outs.
The Cover Title Call Out is: :
Characters of Nursing
It Takes Special Qualities to Represent One of the Most Important Roles in Healthcare. The 2019 Class of Outstanding Nurses in Richmond More Than Measure Up.
Additional Call Outs:
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